Month: December 2016

How to pick a perfect niche

Niche is one of the most complex and the most fundamental decision you’ll make when you venture into e-commerce. Niches are essential, nuanced markets segment that can attract a certain set of visitors and buyers to your site. Finding the right niche is very important because it delivers a bunch of benefits such as giving you immeasurable focus on your product.

But can you find an e-commerce niche that works for you?

Start with something that interests you.

Selling online should be a source of income and enjoyment too. And choosing a product niche that you already have some idea about can be great for a head start. Apart from diminishing your learning curve, it can help you identify hidden opportunities. Take a look at what you like, your background – your interests, skills, your experience or anything that stands out, then validate your idea by doing a vigorous research before proceeding.

Niche idea can be around the occupation you love such fitness and health, nursing or engineering, or can be placed around pets, maybe your own pet like dogs, cats, etc. other niches are based on movies, beauty products, but remember, you can equally be successful in niches you were previously nit aware of.

Identify your customer

Picking a niche should generally target a specific group of customers. It is vital that you exactly know who they are. You can start by creating buyer persona. Consider some factors such as:

  • Problems and needs
  • Spending power: choose a product niche that is appropriately priced
  • Demographics: location, age or even gender.

Marketing your product niche should be tailored to target this special group of people you have on your mind. Your online advertisements should also attract this group to your site.

Research your competition

After you’ve decided what product you want to sell and which special group of people you will target, it’s time to research the competitive space. Use search engines to analyze the diversity and strength of opponent backlinks and authority and work towards climbing the ranks and placing yourself on the first page of search engines like Google.

Finding a niche is not easy because no niche is perfect and no plans are guaranteed. You can opt for picking different niches for your business, it’s a good idea too. Do your homework in order to succeed and propel more quickly in your business and along the path of profitability.

Picking winning products for your online store

Understand your customers

Understanding your customers is the key go offering good products and services to them. To sell them good products, you must deliver what you promised and this involves getting to know your customers so well that you know their needs and exceed their expectations. There are three ways that can help you understand your customers. One put yourself in their shoes by looking at your business from your customer’s point of view. Second, collect and analyze data: this will shed light on their buying behavior and third, ask them what they want and think.

Perceived value

Perceived value is an essential marketing strategy that will help you price your products in the markets. It generally helps you position your product in a unique way. Customers usually compare the value they get after using the services or products and they can end up paying more. You need to show your customers the value they will get after using the product exceed the price of the product itself. Products like jewelry and leather bags have a higher value compared to the set price and the higher the value of the product the higher you can price it.

Pick something unique or trending

With thousands of products already online, people are looking for unique kinds of stuff to buy. Choosing some unique handcrafted products will catch the attention of many customers.  If choosing something unique doesn’t fit you or your interests, you can go for trendy products such as bow ties, leggings, wood sunglasses, watches and much more. Use search engines like Google to find products related to the latest news or hottest products for upcoming holidays, make a list of what products you want and do a complete evaluation process to determine the potential and demands of the products.

Shipping products

The main factor to consider while picking the product that will sell online is shipping, consider picking products that are not too fragile and too heavy for you or the carrier or even the customer. You must know if certain shapes, sizes, and kinds of products that might serve as a hindrance to the shipping process.

Lastly, consider having good photos of your products. It will serve as your selling point. Also, you should consider listing a few products on your site, let customers test them, review and tell you what they want. This way you will know what to sell.

How to Open a BigCommerce Store Easily

For e-commerce business BigCommerce is the name of a giant place where you can build your own store so easily either it is a small store or big that is not a problem. Their security is high enough so you do not need to be tensed about that. So how to open a store?

Pricing

Before creating a store you need to know the pricing plans. Check it out here:

Let’s get started!

Now from your need choose the best option that suits you. You can try trail too. Let’s start. Go to BigCommerce.com and click on the GET STARTED button from top right corner.

Enter your email address and click on START YOUR TRIAL then on next page enter your store details and click on CREATE YOUR STORE. Then it will create a store for you.

Now you need to choose some details like if you have a website already then Yes or  No. Your selling products type. And your selling status. You can skip these question too but the best is to answer. Now click on FINISH.

Pick a look!

Check the left menus you can do everything from there. Now if you want to change the theme then go the Storefront Design from left menus then Theme Marketplace. Now choose your theme category:

Then click on your chosen theme. You can opt Preview with your Store or directly Add Theme.

Then a popup will open and will ask you if you want to apply the theme or not. Then click Apply Now. Then check mark on “I understand my theme customization will be overwritten when I apply the new theme”. Then Yes. Congrats you just applied new theme on your store.
Now it’s turn to add products. Go to Products from left menus. Here you will see some default products added already. You need to delete those. Check mark on the top left of Image:

Then click delete or trash icon. Then okay from popup option.

Adding some products in!

Now you need to add your products. Click on Add then from Details tab enter Name, Price, Tax details, Category (if you want to create new category then click on new category), Product type, Description, Shipping details, Availability. From Images & Videos tab insert images or videos. From Inventory tab inventory details. If you want to add some custom options then from Custom tab you can do it. Then click on Save at left bottom corner. Now your product has been added.

Tightening things up.

You also need to add payment option so go to Store Setup from left menus then Payments. Here you will able to add many payment methods like PayPal, Amazon Payments etc.

Okay now you are all set go ahead and start making money….

 

Making millions by selling T-shirts on Shopify

Have you ever dreamed of working from home? How amazing would it be to have an online job with a huge payout? Now for all the skeptics out there this isn’t going to tell you it’s a flawless system. It’s not. You will probably make mistakes and it may take some time, but it is certainly possible! Now what is something a huge amount of the population uses? You certainly want a broad audience. The answer is T-Shirts! Everyone is guaranteed to have at least a few T-Shirts in their wardrobe.

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