Author: Gold Chest

Why Online Stores Should Show Testimonials

Modern customers are very knowledgeable these days. Most of them are a bit hesitant about trying or spending money on new products. They rely on testimonials from other customers to determine whether a product is worth their time and money. A big percentage of these testimonials appear on the specific online stores that sell the products clients are interested in buying. The good news is online stores can install apps for showing testimonials from customers.

Three of these apps are:

  1. Simple Testimonials
  2. Kudobuzz Testimonials
  3. EVM Testimonials Showcase

Simple Testimonials

Each app has its own strengths and weaknesses. Regardless, they do the job you want them to do. They display testimonials that give your products (and services) the solid reputation clients are looking for before buying. Simple Testimonials accepts testimonials from customers. It helps manage the testimonials. It allows the admin to either approve or reject (disapprove) testimonials. It also presents all the approved testimonials on the online store thus making them accessible to all customers.

https://apps.shopify.com/simple-testimonials

Kudobuzz Testimonials

Kudobuzz collects and displays testimonials from customers. It gathers all these testimonials from social media sites such as Yelp, Instagram, Twitter, Facebook, and Google+. It sends emails automatically. It improves the online store’s search rankings too, especially with Google, thus boosting sales. Kudobuzz has four widgets that enable it to do all this work. It offers more features that include widget localization, review commenting, product upselling, reward reviewers, and questions and answers.

https://apps.shopify.com/kudobuzz-testimonials

EVM Testimonials Showcase

EVM Testimonials Showcase is a powerful app for showing all testimonials from happy and satisfied customers. It enables users to collect reviews from all past customers too. Its frontend testimonial button makes it easier to collect reviews and testimonials. The app gives admins an easier time moderating all incoming testimonials too. It enables admins to add testimonials manually as well. It enables admins to filter all testimonials customers have submitted. It has a fully customizable layout too.

https://apps.shopify.com/evm-testimonials-showcase

All the same, the simplicity of the Simple Testimonials app makes it to stand out from the rest. Customers (or the admin) can attach several photos with the testimonials too. All testimonials make their way to a queue from where the admin can look at them before deciding whether to approve or disapprove them. Through the app’s numerous features, the online store will experience an upsurge in terms of increased sales. Traffic to your site also increases significantly, as newer customers read what testimonials say on the products they wish to buy.

 

How to pick a perfect niche

Niche is one of the most complex and the most fundamental decision you’ll make when you venture into e-commerce. Niches are essential, nuanced markets segment that can attract a certain set of visitors and buyers to your site. Finding the right niche is very important because it delivers a bunch of benefits such as giving you immeasurable focus on your product.

But can you find an e-commerce niche that works for you?

Start with something that interests you.

Selling online should be a source of income and enjoyment too. And choosing a product niche that you already have some idea about can be great for a head start. Apart from diminishing your learning curve, it can help you identify hidden opportunities. Take a look at what you like, your background – your interests, skills, your experience or anything that stands out, then validate your idea by doing a vigorous research before proceeding.

Niche idea can be around the occupation you love such fitness and health, nursing or engineering, or can be placed around pets, maybe your own pet like dogs, cats, etc. other niches are based on movies, beauty products, but remember, you can equally be successful in niches you were previously nit aware of.

Identify your customer

Picking a niche should generally target a specific group of customers. It is vital that you exactly know who they are. You can start by creating buyer persona. Consider some factors such as:

  • Problems and needs
  • Spending power: choose a product niche that is appropriately priced
  • Demographics: location, age or even gender.

Marketing your product niche should be tailored to target this special group of people you have on your mind. Your online advertisements should also attract this group to your site.

Research your competition

After you’ve decided what product you want to sell and which special group of people you will target, it’s time to research the competitive space. Use search engines to analyze the diversity and strength of opponent backlinks and authority and work towards climbing the ranks and placing yourself on the first page of search engines like Google.

Finding a niche is not easy because no niche is perfect and no plans are guaranteed. You can opt for picking different niches for your business, it’s a good idea too. Do your homework in order to succeed and propel more quickly in your business and along the path of profitability.

Picking winning products for your online store

Understand your customers

Understanding your customers is the key go offering good products and services to them. To sell them good products, you must deliver what you promised and this involves getting to know your customers so well that you know their needs and exceed their expectations. There are three ways that can help you understand your customers. One put yourself in their shoes by looking at your business from your customer’s point of view. Second, collect and analyze data: this will shed light on their buying behavior and third, ask them what they want and think.

Perceived value

Perceived value is an essential marketing strategy that will help you price your products in the markets. It generally helps you position your product in a unique way. Customers usually compare the value they get after using the services or products and they can end up paying more. You need to show your customers the value they will get after using the product exceed the price of the product itself. Products like jewelry and leather bags have a higher value compared to the set price and the higher the value of the product the higher you can price it.

Pick something unique or trending

With thousands of products already online, people are looking for unique kinds of stuff to buy. Choosing some unique handcrafted products will catch the attention of many customers.  If choosing something unique doesn’t fit you or your interests, you can go for trendy products such as bow ties, leggings, wood sunglasses, watches and much more. Use search engines like Google to find products related to the latest news or hottest products for upcoming holidays, make a list of what products you want and do a complete evaluation process to determine the potential and demands of the products.

Shipping products

The main factor to consider while picking the product that will sell online is shipping, consider picking products that are not too fragile and too heavy for you or the carrier or even the customer. You must know if certain shapes, sizes, and kinds of products that might serve as a hindrance to the shipping process.

Lastly, consider having good photos of your products. It will serve as your selling point. Also, you should consider listing a few products on your site, let customers test them, review and tell you what they want. This way you will know what to sell.

Making millions by selling T-shirts on Shopify

Have you ever dreamed of working from home? How amazing would it be to have an online job with a huge payout? Now for all the skeptics out there this isn’t going to tell you it’s a flawless system. It’s not. You will probably make mistakes and it may take some time, but it is certainly possible! Now what is something a huge amount of the population uses? You certainly want a broad audience. The answer is T-Shirts! Everyone is guaranteed to have at least a few T-Shirts in their wardrobe.

Continue reading “Making millions by selling T-shirts on Shopify”

Where to find products to sell?

I’m sure by now everybody knows the real success and money is in business. Now don’t get me wrong, you can earn money and be successful in a job but only to a certain extent. So, now a day most people are in search of some sort of business they can do, even if they primarily have a job but still want a side business set up. With the speed at which technology, internet to be exact, is taking over our lives, e-commerce business is becoming an increasingly common trend and demand.

Continue reading “Where to find products to sell?”